The Dry Eye Zone

Rebecca's Blog


Dropless ad

Have you seen the Lacrisert "Dropless" ad?

I can't post it because their site doesn't let you pinch its pix, but it's a shot of a comely and presumably 50yo+ lady with the photo cut off just below her shapely, bare shoulders. The text says "Freedom to go dropless."

In the staid world of ophthalmic pharmaceutical advertising where edgy means snapping a photo of the bottle from a new and different angle and progressive Restasis commercials are showing up on websites like, I thought it was pretty cute.